Building your reputation

Why?

• Grow your business by getting referrals and repeat business from satisfied customers and clients
• Save on advertising and marketing – word of mouth recommendations are free
• Credible third party endorsement forthcoming – if your reputation is good
• Easier staff recruitment – attract higher calibre staff
• Better staff retention – save costs on advertising and recruitment process
• Easier attraction of investors/financial backing
• Stronger company valuation

How can we help?

• By raising your profile




• Sending relevant and regular press releases to targeted media
• Seeking opportunities to set up media interviews with your people

By finding out your if your stakeholders; expectations align with your objectives




• Are your staff your ambassadors?; Do they support your objectives?
• Are you delivering what your customers/clients really want?

Protecting your good reputation

Why?

• It takes a long time to build a good reputation and a short time to gain a bad reputation
• Any damage to your reputation will affect your bottom line
• A damaged reputation may have a catastrophic impact on your organisation

How can we help?

• Identifying potential risks before they become issues
• Preparing a crisis management plan
• Regular review and testing of the crisis management plan
• Providing media training for key staff
• Providing hands-on practical support and advice during media crisis

Measuring your reputation

Why?

• Do you really know what all your stakeholders think about your organisation?

• Stakeholders can include:

• Staff
• Shareholders
• Contractors
• Regulatory bodies
• Local government
• MPs
• Board members
• Media

• Are you meeting expectations at all levels and in all parts of your organisation?

How can we help?

• Comprehensive survey of all stakeholders looking at key drivers of reputation:




• Products and services
• Business performance
• Vision and leadership
• Work environment
• Emotional appeal
• Social responsibility

• Bespoke questionnaire designed and distributed
• Complex analysis of data including weighting for differing priorities of stakeholder groups
• Presentation of detailed and illustrated report
• Action plan to effectively and efficiently target resources where improvements are needed and to spread best practice across the organisation
• Benchmark to measure year on year change in your organisation
• Benchmark your organisation against others